Tracking Consumer Personal Data – A Major Headache for Data Administrators

First, it is now well understood that the CCPA* mandates strict requirements for companies to notify users about how their data will be used, along with giving customers the ability to “Opt Out” and request that their data be deleted, mirroring some of the primary aspects of the EU GDPR legislation known as the ‘right to be forgotten.’

I was reading a recent article from ThreatPost, entitled: “California’s Tough New Privacy Law and its Biggest Challenges,” and I realized that this article brought up something that I was thinking about even before the California Consumer Privacy Act (CCPA) was enacted at the beginning of this year (2020).

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