Category: Market Trends

Cast Your Vote on November 8 for the Magic and Mystery of In-Memory Apps!

Marty Foltyn

It’s an easy “Yes” vote for this great webcast from the SNIA Solid State Storage Initiative on the Magic and Mystery of In-Memory Apps! Join us on Election Day – November 8 – at 1:00 pm ET/10:00 am PT to learn about today’s market and the disruptions that happen when combining big-data vote-yes(Petabytes) with in-memory/real-time requirements.  You’ll understand the interactions with Hadoop/Spark, Tachyon, SAP HANA, NoSQL, and the related infrastructure of DRAM, NAND, 3DXpoint, NV-DIMMs, and high-speed networking and learn what happens to infrastructure design and operations when “tiered-memory” replaces “tiered storage”.

Presenter Shaun Walsh of G2M Communications is an expert in memory technology – and a great speaker! He’ll share with you what you need to know about evaluating, planning, and implementing in-memory computing applications, and give you the framework to evaluation and plan for your adoption of in-memory computing.

Register at: https://www.brighttalk.com/webcast/663/230103

Flash Memory Summit Highlights SNIA Innovations in Persistent Memory & Flash

Marty Foltyn

SNIA and the Solid State Storage Initiative (SSSI) invite you to join them at Flash Memory Summit 2016, August 8-11 at the Santa Clara Convention Center. SNIA members and colleagues receive $100 off any conference package using the code “SNIA16” by August 4 when registering for Flash Memory Summit at fms boothhttp://www.flashmemorysummit.com

On Monday, August 8, from 1:00pm – 5:00pm, a SNIA Education Afternoon will be open to the public in SCCC Room 203/204, where attendees can learn about multiple storage-related topics with five SNIA Tutorials on flash storage, combined service infrastructures, VDBench, stored-data encryption, and Non-Volatile DIMM (NVDIMM) integration from SNIA member speakers.

Following the Education Afternoon, the SSSI will host a reception and networking event in SCCC Room 203/204 from 5:30 pm – 7:00 pm with SSSI leadership providing perspectives on the persistent memory and SSD markets, SSD performance, NVDIMM, SSD data recovery/erase, and interface technology. Attendees will also be entered into a drawing to win solid state drives.

SNIA and SSSI members will also be featured during the conference in the following sessions:

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  • Persistent Memory (Preconference Session C)
    NVDIMM presentation by Arthur Sainio, SNIA NVDIMM SIG Co-Chair (SMART Modular)
    Monday, August 8, 8:30am- 12:00 noon 
  • Data Recovery of SSDs (Session 102-A)
    SIG activity discussion by Scott Holewinski, SSSI Data Recovery/Erase SIG Chair (Gillware)
    Tuesday, August 9, 9:45 am – 10:50 am
  • Persistent Memory – Beyond Flash sponsored by the SNIA SSSI (Forum R-21) Chairperson: Jim Pappas, SNIA Board of Directors Vice-Chair/SSSI Co-Chair (Intel); papers presented by SNIA members Rob Peglar (Symbolic IO), Rob Davis (Mellanox), Ken Gibson (Intel), Doug Voigt (HP), Neal Christensen (Microsoft) Wednesday, August 10, 8:30 am – 11:00 am
  • NVDIMM Panel, organized by the SNIA NVDIMM SIG (Session 301-B) Chairperson: Jeff Chang SNIA NVDIMM SIG Co-Chair (AgigA Tech); papers presented by SNIA members Alex Fuqa (HP), Neal Christensen (Microsoft) Thursday, August 11, 8:30am – 9:45am

Finally, don’t miss the SNIA SSSI in Expo booth #820 in Hall B and in the Solutions Showcase in Hall C on the FMS Exhibit Floor. Attendees can review a series of updated performance statistics on NVDIMM and SSD, see live NVDIMM demonstrations, access SSD data recovery/erase education, and preview a new white paper discussing erasure with regard to SSDs. SNIA representatives will also be present to discuss other SNIA programs such as certification, conformance testing, membership, and conferences.

SNIA’s Persistent Memory Education To Be Featured at Open Server Summit 2016

Marty Foltyn

sssi boothIf you are in Silicon Valley or the Bay Area this week, SNIA welcomes you to join them and the Solid State Storage Initiative April 13-14 at the Santa Clara Convention Center for Open Server Summit 2016, the industry’s premier event that focuses on the design of next- generation servers with topics on data center efficiency, SSDs, core OS, cloud server design, the future of open server and open storage, and other efforts toward combining industry-standard hardware with open-source software.

The SNIA NVDIMM Special Interest Group is featured at OSS 2016, and will host a panel Thursday April 14 on NVDIMM technology, moderated by Bill Gervasi of JEDEC and featuring SIG members Diablo Technology, Netlist, and SMART Modular. The panel will highlight the latest activities in the three “flavors” of NVDIMM , and offer a perspective on the future of persistent memory in systems. Also, SNIA board member Rob Peglar of Micron Technology will deliver a keynote on April 14, discussing how new persistent memory directions create new approaches for system architects and enable entirely new applications involving enormous data sets and real-time analysis.

SSSI will also be in booth 403 featuring demonstrations by the NVDIMM SIG, discussions on SSD data recovery and erase, and updates on solid state storage performance testing.  SNIA members and colleagues can register for $100 off using the code SNIA at http://www.openserversummit.com.

Are Hard Drives or Flash Winning in Actual Density of Storage?

Marty Foltyn

The debate between hard drives and solid state drives goes on in 2016, particularly in the area of areal densities – the actual density of storage on a device.  Fortunately for us, Tom Coughlin, SNIA Solid State Storage Initiative Education Chair, and a respected analyst who contributes to Forbes, has advised that flash memory areal densities have exceeded those of hard drives since last year!

Coughlin Associates provides several charts in the article which map lab demos and product HDD areal density since 2000, and contrasts that to new flash product announcements.  Coughlin comments that “Flash memory areal density exceeding HDD areal density is important since it means that flash memory products with higher capacity can be built using the same surface area.”

Check out the entire article here.

Hitachi Data Systems’ Hu Yoshida Featured in Keynote at SNIA Annual Members Symposium

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The Storage Networking Industry Association (SNIA) Annual Members Symposium is a must attend event for both SNIA members and interested colleagues. Held at the Westin San Jose in San Jose California from January 19-22, 2016, the Symposium offers four full days of collaboration, networking, and knowledge about the latest advances in cloud storage, Ethernet storage, solid state storage, storage management, green computing, and more. Register and learn more at http://www.snia.org/events/symp.

A highlight of every SNIA Symposium are keynotes from leaders in the industry, and 2016 is no exception. Whether you are a SNIA member, or thinking about hubert-yoshidaSNIA membership, you are invited to attend a very special keynote presented on January 19 at 8:45 am on IT Trends that Matter in 2016, presented by Mr. Hubert Yoshida, CTO of Hitachi Data Systems. Mr. Yoshida will comment on how innovative technology companies that quickly capitalize on business opportunities and satisfy the demands of today’s empowered consumer have caused a wave of disruption. In 2016, businesses will turn to IT for solutions that will keep them competitive. Chief Information Officers will invest in faster delivery of applications and analytics, and transform IT by leveraging the third platform, social, mobile, analytics, and cloud. Mr. Yoshida will advise on how to avoid distractions and remain focused on the IT trends that matter in 2016.

Hubert Yoshida is responsible for defining the technical direction of Hitachi Data Systems. Currently, he leads the company’s effort to help customers address data life cycle requirements and resolve compliance, governance and operational risk issues. He was instrumental in evangelizing the unique Hitachi approach to storage virtualization, which leveraged existing storage services within Hitachi Universal Storage Platform® and extended it to externally-attached, heterogeneous storage systems.

Mr. Yoshida is well-known within the storage industry, and his blog has ranked among the “top 10 most influential” within the storage industry as evaluated by Network World. In October of 2006, Byte and Switch named him one of Storage Networking’s Heaviest Hitters and in 2013 he was named one of the “Ten Most Impactful Tech Leaders” by Information Week.

Hitachi Data Systems is a valued member of SNIA.  Currently,  Thomas Rivera, Technical Associate – File, Content & Cloud Solutions at Hitachi Data Systems, serves as the Secretary of the SNIA Board of Directors.

For the full agenda of activities and events at the SNIA Symposium visit http://www.snia.org/events/symp.

SNIA NVM Summit Delivers the Persistent Memory Knowledge You Need

Marty Foltyn

by Marty Foltyn

The discussion, use, and application of Non-volatile Memory (NVM) has come a long way from the first SNIA NVM Summit in 2013.  The significant improvements in persistent memory, with enormous capacity, memory-like speed and non-volatility, will make the long-awaited promise of the convergence storage and memory a reality. In this 4th annual NVM Summit, we will see how Storage and Memory have now converged, and learn that we are now faced with developing the needed ecosystem.  Register and join colleagues on Wednesday, January 20, 2016 in San Jose, CA to learn more, or follow http://www.snia.org/nvmsummit to review presentations post- event.

The Summit day begins with Rick Coulson, Senior Fellow, Intel, discussing the most recent developments in persistent memory with a presentation on All the Ways 3D XPoint Impacts Systems Architecture.

Ethan Miller, Professor of Computer Science at UC Santa Cruz, will discuss Rethinking Benchmarks for Non-Volatile Memory Storage Systems. He will describe the challenges for benchmarks posed by the transition to NVM, and propose potential solutions to these challenges.

Ken Gibson, NVM SW Architecture, Intel will present Memory is the New Storage: How Next Generation NVM DIMMs will Enable New Solutions That Use Memory as the High-Performance Storage Tier . This talk reviews some of the decades-old assumptions that change for suppliers of storage and data services as solutions move to memory as the new storage

Jim Handy, General Director, Objective Analysis, and Tom Coughlin, President, Coughlin Associates will discuss Future Memories and Today’s Opportunities, exploring the role of NVM in today’s and future applications. They will give some market analysis and projections for the various NVM technologies in use today.

Matt Bryson, SVP-Research, ABR, will lead a panel on NVM Futures-Emerging Embedded Memory Technologies, exploring the current status and future opportunities for NVM technologies and in particular both embedded and standalone MRAM technologies and associated applications.

Edward Sharp, Chief, Strategy and Technology, PMC-Sierra, will present Changes Coming to Architecture with NVM. Although the IT industry has made tremendous progress innovating up and down the computing stack to enable, and take advantage of, non-volatile memory, is it sufficient, and where are the weakest links to fully unlock the potential of NVM.

Don Jeanette, VP and John Chen, VP of Trendfocus will review the Solid State Storage Market, discuss what is happening in various segments, and why, as it relates to PCIe.

Dejan Vucinc, HGST San Jose Research Center will discuss Latency in Context: Finding Room for NVMs in the Existing Software Ecosystem. HGST Research has been working diligently to find out where is there room in the existing hardware/software ecosystem for emerging NVM technology when viewed as block storage rather than main memory. Vucinc will show an update on previously published results using prototype PCI Express-attached PCM SSDs and our custom device protocol, DC Express, as well as measurements of its latency and performance through a proper device driver using several different kinds of Linux kernel block layer architecture.

Arthur Sainio, Director Marketing, SMART Modular and Co-Chair, SNIA NVDIMM SIG, will lead a panel on NVDIMM. discussing how new media types are joining NAND Flash, and enhanced controllers and networking are being developed to unlock the latency and throughput advantages of NVDIMM.

Neal Christiansen, Principal Development Lead, Microsoft, Microsoft will discuss Storage Class Memory Support in the Windows OS. Storage Class Memories (SCM) have been the topic of R&D for the last few years and with the promise of near term product delivery, the question is how will Windows be enabled for such SCM products and how can applications take advantage of these capabilities.

Jeff Moyer, Principal Software Engineer, Red Hat will give an overview of the current state of Persistent Memory Support in the Linux Kernel.

Cristian Diaconu, Principal Software Engineer, Microsoft will present Microsoft SQL Hekaton – Towards Large Scale Use of PM for In-memory Databases, using the example of Hekaton (Sql Server in-memory database engine) to break down the opportunity areas for non-volatile memory in the database space.

Tom Talpey, Architect File Server Team, Microsoft, will discuss Microsoft Going Remote at Low Latency: A Future Networked NVM Ecosystem. As new ultra-low latency storage such as Persistent Memory and NVM is deployed, it becomes necessary to provide remote access – for replication, availability and resiliency to errors.

Kevin Deierling, VP Marketing, Mellanox will discuss the role of the network in developing Persistent Memory over Fabrics, and what are the key goals and key fabric features requirements.

Upcoming December 11 Webcast: Flash Memory Enables 4K and Beyond Video Workflows

Marty Foltyn

by Marty Foltyn

The Consumer Electronics Show (CES), held each year in early January in Las Vegas, has moved a long way from the days when you had to search high and low on the show floor for storage-related exhibits. Step on the floor in 2016, and you may never get past the automobile displays which have the capability to track and store your every activity. And even if you do, the plethora of accessible tech, video imaging, and smart home apps will make your head spin!

Solid State Storage is an important contributor to the internet of things featured at CES, and understanding it is key to making informed choices. Get ready for CES 2016 by first attending a SNIA Solid State Storage webcast on Friday, December 11 at 11:00 am Pacific where Tom Coughlin, CEO of analyst firm Coughlin Associates, presents Flash Memory Enables 4K and Beyond Video Workflows.

As the price and availability of flash memory grows flash memory will enable future generations of media that is even more immersive than today as video moves to 8K and virtual reality begins to play an increasing role in entertainment. Tom will discuss how, as the resolution and frame rate for video increase, flash memory is staring to play a significant role for content capture, post production and content delivery. His presentation will include material from the 2015 Digital Storage in Media and Entertainment Report from Coughlin Associates (and the associated 2015 digital media professional survey) on the growing use of flash memory in all aspects of professional media and entertainment and put flash use in context with other storage technologies in this industry.

The webcast is an important lead in to the CES partner program Storage Visions Conference January 3-4 in Las Vegas, where SNIA will exhibit  solid state and persistent memory and have a pre-conference education day.  Register for this informative SNIA Brighttalk webcast , held on December 11, 2015 at 11:00 apm Pacific/2:00 pm Eastern at https://www.brighttalk.com/webcast/663/180197

Outstanding Keynotes from Leading Storage Experts Make SDC Attendance a Must!

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Posted by Marty Foltyn

Tomorrow is the last day to register online for next week’s Storage Developer Conference at the Hyatt Regency Santa Clara. What better incentive to click www.storagedeveloper.org and register than to read about the amazing keynote and featured speakers at this event – I think they’re the best since the event began in 1998! Preview sessions here, and click on the title to download the full description.SDC15_WebHeader3_999x188

Bev Crair, Vice President and General Manager, Storage Group, Intel will present Innovator, Disruptor or Laggard, Where Will Your Storage Applications Live? Next Generation Storage and discuss the leadership role Intel is playing in driving the open source community for software defined storage, server based storage, and upcoming technologies that will shift how storage is architected.

Jim Handy, General Director, Objective Analysis will report on The Long-Term Future of Solid State Storage, examining research of new solid state memory and storage types, and new means of integrating them into highly-optimized computing architectures. This will lead to a discussion of the way that these will impact the market for computing equipment.

Jim Pinkerton, Partner Architect Lead, Microsoft will present Concepts on Moving From SAS connected JBOD to an Ethernet Connected JBOD . This talk examines the advantages of moving to an Ethernet connected JBOD, what infrastructure has to be in place, what performance requirements are needed to be competitive, and examines technical issues in deploying and managing such a product.

Andy Rudoff, SNIA NVM Programming TWG, Intel will discuss Planning for the Next Decade of NVM Programming describing how emerging NVM technologies and related research are causing a change to the software development ecosystem. Andy will describe use cases for load/store accessible NVM, some transparent to applications, others non-transparent.

Richard McDougall, Big Data and Storage Chief Scientist, VMware will present Software Defined Storage – What Does it Look Like in 3 Years? He will survey and contrast the popular software architectural approaches and investigate the changing hardware architectures upon which these systems are built.

Laz Vekiarides, CTO and Co-founder, ClearSky Data will discuss Why the Storage You Have is Not the Storage Your Data Needs , sharing some of the questions every storage architect should ask.

Donnie Berkholz, Research Director, 451 Research will present Emerging Trends in Software Development drawing on his experience and research to discuss emerging trends in how software across the stack is created and deployed, with a particular focus on relevance to storage development and usage.

Gleb Budman, CEO, Backblaze will discuss Learnings from Nearly a Decade of Building Low-cost Cloud Storage. He will cover the design of the storage hardware, the cloud storage file system software, and the operations processes that currently store over 150 petabytes and 5 petabytes every month.

You could wait and register onsite at the Hyatt, but why? If you need more reasons to attend, check out SNIA on Storage previous blog entries on File Systems, Cloud, Management, New Thinking, Disruptive Technologies, and Security sessions at SDC. See the full agenda and register now for SDC at http://www.storagedeveloper.org.

SNIA’s Solid State Storage Initiative Advances the Industry at Flash Memory Summit

Marty Foltyn

A classic case of SNIA Solid State Storage Initiative (SSSI) member collaboration for industry advancement was on display in the SSSI booth for NVDIMM-N demonstration at the Flash Memory Summit (FMS) 2015. Under the direction of SSSI Chair Jim Ryan and coordinated by NVDIMM SIG co chairs Arthur Sainio and Jeff Chang and TechDev Committee chair Eden Kim, the SSSI was able to update and include NVDIMM-N storage performance in the SSSI marketing collaterals on the Summary Performance Comparison by Storage Class charts.

2015SummaryPerformanceChart.NVDIMM.1200

Five SSSI member companies – AgigA Tech, Calypso, Micron, SMART Modular, and Viking Technology – collaborated over a four week period on the introduction of a new NVDIMM-N storage performance demonstration. While it is rare to have potential competitors collaborate in such a fashion, NVDIMM-N storage represents a new paradigm for super fast, low latency, high IO/watt storage solutions. The NVDIMM-SIG has taken a leadership position by evangelizing the technology and developing the industry infrastructure necessary for large scale deployment.

This collaboration highlighted a classic blend of technical, marketing and industry association cooperation.

In the weeks leading up to FMS, the NVDIMM-SIG planned for an in-booth demonstration of the NVDIMM-N storage modules. To pave the way for universal adoption, the team worked together to dial in the Intel Open Source block IO development driver to meet the standards of the SNIA Performance Test Specification (PTS). An added goal was inclusion of NVDIMM-N modules as a new line item on the Summary Performance Comparison by Storage Class chart which lists PTS performance for various storage technologies. Under the guidance of NVDIMM-SIG, a rush project was instigated to get NVDIMM-N performance data tested to the PTS for the trade show.

Micron took the lead by lending a Supermicro server with Micron NVDIMM-N to Calypso for testing. Calypso then installed CTS test software on the server to allow full testing to the PTS. Viking and SMART Modular contributed by helping dial in the drivers, as well as sending modules from Viking and SMART Modular to cross reference with the Micron modules. The test plan was comprised of several test iterations using single, dual and finally quad modules using each of the vendor contributed modules.

The early single and dual module tests ran into repeatability and stability issues. NVDIMM-SIG consulted with Intel on the nuance of the Intel block IO driver while Calypso continued testing. The team successfully completed a test run that met the PTS steady state requirements on the quad module in time to release data for the show.

We had a solid demonstration at the SNIA SSSI Flash Memory Summit Booth on NVDIMM-N Performance complete with marketing collateral available for review and a handout. NVDIMM-SIG members responded to the many questions and interest in the NVDIMM-N storage technology.

fms booth

“Once again,” said SSSI Chair Jim Ryan, “we can see the value and benefit of SNIA SSSI to its members, the SNIA educational community and the NVDIMM industry. I believe this is a great case study in how we all can contribute and benefit from working within the SSSI for the betterment of individual companies, market development and the Solid State Storage industry at large.” SSSI provides educational and marketing materials free of charge on its public website while SNIA SSSI members may join the NVDIMM-SIG and other SSSI committees. Anyone interested to find out more about the SSSI or any of its many committees can go to the following link http://www.snia.org/sssi.

 

Data Recovery and Selective Erasure of Solid State Storage a New Focus at SNIA

Marty Foltyn

The rise of solid state storage has been incredibly beneficial to users in a variety of industries. Solid state technology presents a more reliable and efficient alternative to traditional storage devices. However, these benefits have not come without unforeseen drawbacks in other areas. For those in the data recovery and data erase industries, for example, solid state storage has presented challenges. The obstacles to data recovery and selective erasure capabilities are not only a problem for those in these industries, but they can also make end users more hesitant to adopt solid state storage technology.

Recently a new Data Recovery and Erase Special Interest Group (SIG) has been formed within the Solid State Storage Initiative (SSSI) within the Storage Networking Industry Association (SNIA). SNIA’s mission is to “lead the storage industry worldwide in developing and promoting standards, technologies and educational services to empower organizations in the management of information.” This fantastic organization has given the Data Recovery and Erase SIG a solid platform on which to build the initiative.

The new group has held a number of introductory open meetings for SNIA members and non-members to promote the group and develop the group’s charter. For its initial meetings, the group sought to recruit both SNIA members and non-members that were key stakeholders in fields related to the SIG. This includes data recovery providers, erase solution providers and solid state storage device manufacturers. Aside from these groups, members of leading standards bodies and major solid state storage device consumers were also included in the group’s initial formation.

The group’s main purpose is to be an open forum of discussion among all key stakeholders. In the past, there have been few opportunities for representatives from different industries to work together, and collaboration had often been on an individual basis rather than as a group. With the formation of this group, members intend to cooperate between industries on a collective basis in order to foster a more constructive dialogue incorporating the opinions and feedback of multiple parties.

During the initial meetings of the Data Recovery and Erase SIG, members agreed on a charter to outline the group’s purpose and goals. The main objective is to foster collaboration among all parties to ensure consumer demands for data recovery and erase services on solid state storage technology can be performed in a cost-effective, timely and fully successful manner

In order to achieve this goal, the group has laid out six steps needed, involving all relevant stakeholders:

  1. Build the business case to support the need for effective data recovery and erase capabilities on solid state technology by using use cases and real examples from end users with these needs.
  2. Create a feedback loop allowing data recovery providers to provide failure information to manufacturers in order to improve product design.
  3. Foster cooperation between solid state manufacturers and data recovery and erase providers to determine what information is necessary to improve capabilities.
  4. Protect sensitive intellectual property shared between data recovery and erase providers and solid state storage manufacturers.
  5. Work with standards bodies to ensure future revisions of their specifications account for capabilities necessary to enable data recovery and erase functionality on solid state storage.
  6. Collaborate with solid state storage manufacturers to incorporate capabilities needed to perform data recovery and erase in product design for future device models.

The success of this special interest group depends not only on the hard work of the current members, but also in a diverse membership base of representatives from different industries. We will be at Flash Memory Summit in booth 820 to meet you in person! Or you can visit our website at www.snia.org/forums/sssi for more information on this new initiative and all solid state storage happenings at SNIA.   If you’re a SNIA member and you’d like to learn more about the Data Recovery/Erase SIG or you think you’d be a good fit for membership, we’d love to speak with you.  Not a SNIA member yet? Email marty.foltyn@snia.org for details on joining.