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    SNIA’s Events Strategy Today and Tomorrow

    David Dale, SNIA Chairman

    Last month Computerworld/IDG and the SNIA posted a notice to the SNW website stating that they have decided to conclude the production of SNW.  The contract was expiring and both parties declined to renew.  The IT industry has changed significantly in the 15 years since SNW was first launched, and both parties felt that their individual interests would be best served by pursuing separate events strategies.

    For the SNIA, events are a strategically important vehicle for fulfilling its mission of developing standards, maintaining an active ecosystem of storage industry experts, and providing vendor-neutral educational materials to enable IT professions to deal with and derive value from constant technology change.  To address the first two categories, SNIA has a strong track record of producing Technical Symposia throughout the year, and the successful Storage Developer Conference in September.

    To address the third category, IT professionals, SNIA has announced a new event, to be held in Santa Clara, CA, from April 22-24 – the Data Storage Innovation Conference. This event is targeted at IT decision-makers, technology implementers, and those expected to influence, implement and support data storage innovation as actual production solutions.  See the press release and call for presentations for more information.  We are excited to embark on developing this contemporary new event into an industry mainstay in the coming years.

    Outside of the USA, events are also critically important vehicles for the autonomous SNIA Regional Affiliates to fulfill their mission.  The audience there is typically more biased towards business executives and IT managers, and over the years their events have evolved to incorporate adjacent technology areas, new developments and regional requirements.

    As an example of this evolution, SNIA Europe’s events partner, Angel Business Communications, recently announced that its very successful October event, SNW Europe/Datacenter Technologies/Virtualization World, will be simply known as Powering the Cloud starting in 2014, in order to unite the conference program and to be more clearly relevant to today’s IT industry. See the press release for more details.

    Other Regional Affiliates have followed a similar path with events such as Implementing Information Infrastructure Summit and Information Infrastructure Conference – both tailored to meet regional needs.

    The bottom line on this is that the SNIA is absolutely committed to a global events strategy to enable it to carry out its mission.  We are excited about the evolution of our various events to meet the changing needs of the market and continue to deliver unique vendor-neutral content. IT professionals, partners, vendors and their customers around the globe can continue to rely on SNIA events to inform them about new technologies and developments and help them navigate the rapidly changing world of IT.

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