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    SNIA Storage Developer Conference-The Knowledge Continues

    October 13th, 2016

    SNIA’s 18th Storage Developer Conference is officially a success, with 124 general and breakout sessions;  Cloud Interoperability, Kinetiplugfest 5c Storage, and SMB3 plugfests; ten Birds-of-a-Feather Sessions, and amazing networking among 450+ attendees.  Sessions on NVMe over Fabrics won the title of most attended, but Persistent Memory, Object Storage, and Performance were right behind.  Many thanks to SDC 2016 Sponsors, who engaged attendees in exciting technology discussions.

    For those not familiar with SDC, this technical industry event is designed for a variety of storage technologists at various levels from developers to architects to product managers and more.  And, true to SNIA’s commitment to educating the industry on current and future disruptive technologies, SDC content is now available to all – whether you attended or not – for download and viewing.

    20160919_120059You’ll want to stream keynotes from Citigroup, Toshiba, DSSD, Los Alamos National Labs, Broadcom, Microsemi, and Intel – they’re available now on demand on SNIA’s YouTube channel, SNIAVideo.

    All SDC presentations are now available for download; and over the next few months, you can continue to download SDC podcasts which combine audio and slides. The first podcast from SDC 2016 – on hyperscaler (as well as all 2015 SDC Podcasts) are available here, and more will be available in the coming weeks.

    SNIA thanks all its members and colleagues who contributed to make SDC a success! A special thanks goes out to the SNIA Technical Council, a select group of acknowledged industry experts who work to guide SNIA technical efforts. In addition to driving the agenda and content for SDC, the Technical Council oversees and manages SNIA Technical Work Groups, reviews architectures submitted by Work Groups, and is the SNIA’s technical liaison to standards organizations. Learn more about these visionary leaders at http://www.snia.org/about/organization/tech_council.

    And finally, don’t forget to mark your calendars now for SDC 2017 – September 11-14, 2017, again at the Hyatt Regency Santa Clara. Watch for the Call for Presentations to open in February 2017.

    Podcasts Bring the Sounds of SNIA’s Storage Developer Conference to Your Car, Boat, Train, or Plane!

    May 26th, 2016

    SNIA’s Storage Developer Conference (SDC) offers exactly what a developer of cloud, solid state, security, analytics, or big data applications is looking  for – rich technical content delivered in a no-vendor bias manner by today’s leading technologists.  The 2016 SDC agenda is being compiled, but now yousdc podcast pic can get a “sound bite” of what to expect by downloading  SDC podcasts via iTunes, or visiting the SDC Podcast site at http://www.snia.org/podcasts to download the accompanying slides and/or listen to the MP3 version.

    Each podcast has been selected by the SNIA Technical Council from the 2015 SDC event, and include topics like:

    • Preparing Applications for Persistent Memory from Hewlett Packard Enterprise
    • Managing the Next Generation Memory Subsystem from Intel Corporation
    • NVDIMM Cookbook – a Soup to Nuts Primer on Using NVDIMMs to Improve Your Storage Performance from AgigA Tech and Smart Modular Systems
    • Standardizing Storage Intelligence and the Performance and Endurance Enhancements It Provides from Samsung Corporation
    • Object Drives, a New Architectural Partitioning from Toshiba Corporation
    • Shingled Magnetic Recording- the Next Generation of Storage Technology from HGST, a Western Digital Company
    • SMB 3.1.1 Update from Microsoft

    Eight podcasts are now available, with new ones added each week all the way up to SDC 2016 which begins September 19 at the Hyatt Regency Santa Clara.  Keep checking the SDC Podcast website, and remember that registration is now open for the 2016 event at http://www.snia.org/events/storage-developer/registration.  The SDC conference agenda will be up soon at the home page of http://www.storagedeveloper.org.

    Enjoy these great technical sessions, no matter where you may be!

    Outstanding Keynotes from Leading Storage Experts Make SDC Attendance a Must!

    September 18th, 2015

    Posted by Marty Foltyn

    Tomorrow is the last day to register online for next week’s Storage Developer Conference at the Hyatt Regency Santa Clara. What better incentive to click www.storagedeveloper.org and register than to read about the amazing keynote and featured speakers at this event – I think they’re the best since the event began in 1998! Preview sessions here, and click on the title to download the full description.SDC15_WebHeader3_999x188

    Bev Crair, Vice President and General Manager, Storage Group, Intel will present Innovator, Disruptor or Laggard, Where Will Your Storage Applications Live? Next Generation Storage and discuss the leadership role Intel is playing in driving the open source community for software defined storage, server based storage, and upcoming technologies that will shift how storage is architected.

    Jim Handy, General Director, Objective Analysis will report on The Long-Term Future of Solid State Storage, examining research of new solid state memory and storage types, and new means of integrating them into highly-optimized computing architectures. This will lead to a discussion of the way that these will impact the market for computing equipment.

    Jim Pinkerton, Partner Architect Lead, Microsoft will present Concepts on Moving From SAS connected JBOD to an Ethernet Connected JBOD . This talk examines the advantages of moving to an Ethernet connected JBOD, what infrastructure has to be in place, what performance requirements are needed to be competitive, and examines technical issues in deploying and managing such a product.

    Andy Rudoff, SNIA NVM Programming TWG, Intel will discuss Planning for the Next Decade of NVM Programming describing how emerging NVM technologies and related research are causing a change to the software development ecosystem. Andy will describe use cases for load/store accessible NVM, some transparent to applications, others non-transparent.

    Richard McDougall, Big Data and Storage Chief Scientist, VMware will present Software Defined Storage – What Does it Look Like in 3 Years? He will survey and contrast the popular software architectural approaches and investigate the changing hardware architectures upon which these systems are built.

    Laz Vekiarides, CTO and Co-founder, ClearSky Data will discuss Why the Storage You Have is Not the Storage Your Data Needs , sharing some of the questions every storage architect should ask.

    Donnie Berkholz, Research Director, 451 Research will present Emerging Trends in Software Development drawing on his experience and research to discuss emerging trends in how software across the stack is created and deployed, with a particular focus on relevance to storage development and usage.

    Gleb Budman, CEO, Backblaze will discuss Learnings from Nearly a Decade of Building Low-cost Cloud Storage. He will cover the design of the storage hardware, the cloud storage file system software, and the operations processes that currently store over 150 petabytes and 5 petabytes every month.

    You could wait and register onsite at the Hyatt, but why? If you need more reasons to attend, check out SNIA on Storage previous blog entries on File Systems, Cloud, Management, New Thinking, Disruptive Technologies, and Security sessions at SDC. See the full agenda and register now for SDC at http://www.storagedeveloper.org.

    Ethernet is the right fit for the Software Defined Data Center

    August 12th, 2013

    “Software Defined” is a label being used to define advances in network and storage virtualization and promises to greatly improve infrastructure management and accelerate business agility. Network virtualization itself isn’t a new concept and has been around in various forms for some time (think vLANs). But, the commercialization of server virtualization seems to have paved the path to extend virtualization throughout the data center infrastructure, making the data center an IT environment delivering dynamic and even self-deployed services. The networking stack has been getting most of the recent buzz and I’ll focus on that portion of the infrastructure here.

    VirtualizationChangesWhat is driving this trend in data networking? As I mentioned, server virtualization has a lot to do with the new trend. Virtualizing applications makes a lot of things better, and makes some things more complicated. Server virtualization enables you to achieve much higher application density in your data center. Instead of a one-to-one relationship between the application and server, you can host tens of applications on the same physical server. This is great news for data centers that run into space limitations or for businesses looking for greater efficiency out of their existing hardware.

    YesteryearThe challenge, however, is that these applications aren’t stationary. They can move from one physical server to another. And this mobility can add complications for the networking guys. Networks must be aware of virtual machines in ways that they don’t have to be aware of physical servers. For network admins of yesteryear, their domain was a black box of “innies” and “outies”. Gone are the days of “set it and forget it” in terms of networking devices. Or is it?

    Software defined networks (aka SDN) promise to greatly simplify the network environment. By decoupling the control plane from the data plane, SDN allows administrators to treat a collection of networking devices as a single entity and can then use policies to configure and deploy networking resources more dynamically. Additionally, moving to a software defined infrastructure means that you can move control and management of physical devices to different applications within the infrastructure, which give you flexibility to launch and deploy virtual infrastructures in a more agile way.

    network virtualizationSoftware defined networks aren’t limited to a specific physical transport. The theory, and I believe implementation, will be universal in concept. However, the more that hardware can be deployed in a consistent manner, the greater flexibility for the enterprise. As server virtualization becomes the norm, servers hosting applications with mixed protocol needs (block and file) will be more common. In this scenario, Ethernet networks offer advantages, especially as software defined networks come to play. Following is a list of some of the benefits of Ethernet in a software defined network environment.


    Ethernet is a very familiar technology and is present in almost every compute and mobile device in an enterprise. From IP telephony to mobile devices, Ethernet is a networking standard commonly deployed and as a result, is very cost effective. The number of devices and engineering resources focused on Ethernet drives the economics in favor of Ethernet.


    Ethernet has been around for so long and has proven to “just work.” Interoperability is really a non-issue and this extends to inter-vendor interoperability. Some other networking technologies require same vendor components throughout the data path. Not the case with Ethernet. With the rare exception, you can mix and match switch and adapter devices within the same infrastructure. Obviously, best practices would suggest that at least a single vendor within the switch infrastructure would simplify the environment with a common set of management tools, features, and support plans. But, that might change with advances in SDN.

    Highly Scalable

    Ethernet is massively scalable. The use of routing technology allows for broad geographic networks. The recent adoption of IPv6 extends IP addressing way beyond what is conceivable at this point in time. As we enter the “internet of things” period in IT history, we will not lack for network scale. At least, in theory.

    Overlay Networks

    Overlay Networksallow you to extend L2 networks beyond traditional geographic boundaries. Two proposed standards are under review by the Internet Engineering Task Force (IETF). These include Virtual eXtensible Local Area Networks (VXLAN) from VMware and Network Virtualization using Generic Routing Encapsulation (NVGRE) from Microsoft. Overlay networks combine L2 and L3 technologies to extend the L2 network beyond traditional geographic boundaries, as with hybrid clouds. You can think of overlay networks as essentially a generalization of a vLAN. Unlike with routing, overlay networks permit you to retain visibility and accessibility of your L2 network across larger geographies.

    Unified Protocol Access

    Ethernet has the ability to support mixed storage protocols, including iSCSI, FCoE, NFS, and CIFS/SMB. Support for mixed or unified environments can be more efficiently deployed using 10 Gigabit Ethernet (10GbE) and Data Center Bridging (required for FCoE traffic) as IP and FCoE traffic can share the same ports. 10GbE simplifies network deployment as the data center can be wired once and protocols can be reconfigured with software, rather than hardware changes.


    Ethernet does very well in virtualized environments. IP address can easily be abstracted from physical ports to facilitate port mobility. As a result, networks built on an Ethernet infrastructure leveraging network virtualization can benefit from increased flexibility and uptime as hardware can be serviced or upgraded while applications are online.


    For years, Ethernet has increased performance, but the transition from Gigabit Ethernet to 10 Gigabit Ethernet was a slow one. Delays in connector standards complicated matters. But, those days are over and the roadmap remains robust and product advances are accelerating. We are starting to see 40GbE devices on the market today, and will see 100GbE devices in the near future. As more and more data traffic is consolidated onto a shared infrastructure, these performance increases will provide the headroom for more efficient infrastructure deployments.

    Some of the benefits listed above can be found with other networking technologies. But, Ethernet technology offers a unique combination of technology and economic value across a broad ecosystem of vendors that make it an ideal infrastructure for next generation data centers. And as these data centers are designed more and more around application services, software will be the lead conversation. To enable the vision of a software defined infrastructure, there is no better network technology than Ethernet.