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    SNIA’s Events Strategy Today and Tomorrow

    December 5th, 2013

    David Dale, SNIA Chairman

    Last month Computerworld/IDG and the SNIA posted a notice to the SNW website stating that they have decided to conclude the production of SNW.  The contract was expiring and both parties declined to renew.  The IT industry has changed significantly in the 15 years since SNW was first launched, and both parties felt that their individual interests would be best served by pursuing separate events strategies.

    For the SNIA, events are a strategically important vehicle for fulfilling its mission of developing standards, maintaining an active ecosystem of storage industry experts, and providing vendor-neutral educational materials to enable IT professions to deal with and derive value from constant technology change.  To address the first two categories, SNIA has a strong track record of producing Technical Symposia throughout the year, and the successful Storage Developer Conference in September.

    To address the third category, IT professionals, SNIA has announced a new event, to be held in Santa Clara, CA, from April 22-24 – the Data Storage Innovation Conference. This event is targeted at IT decision-makers, technology implementers, and those expected to influence, implement and support data storage innovation as actual production solutions.  See the press release and call for presentations for more information.  We are excited to embark on developing this contemporary new event into an industry mainstay in the coming years.

    Outside of the USA, events are also critically important vehicles for the autonomous SNIA Regional Affiliates to fulfill their mission.  The audience there is typically more biased towards business executives and IT managers, and over the years their events have evolved to incorporate adjacent technology areas, new developments and regional requirements.

    As an example of this evolution, SNIA Europe’s events partner, Angel Business Communications, recently announced that its very successful October event, SNW Europe/Datacenter Technologies/Virtualization World, will be simply known as Powering the Cloud starting in 2014, in order to unite the conference program and to be more clearly relevant to today’s IT industry. See the press release for more details.

    Other Regional Affiliates have followed a similar path with events such as Implementing Information Infrastructure Summit and Information Infrastructure Conference – both tailored to meet regional needs.

    The bottom line on this is that the SNIA is absolutely committed to a global events strategy to enable it to carry out its mission.  We are excited about the evolution of our various events to meet the changing needs of the market and continue to deliver unique vendor-neutral content. IT professionals, partners, vendors and their customers around the globe can continue to rely on SNIA events to inform them about new technologies and developments and help them navigate the rapidly changing world of IT.

    SQL Server “rocks” with iSCSI – Emulex and NetApp tell why

    February 11th, 2011

    The leading storage network technology for mission critical applications today is Fibre Channel (FC). Fibre Channel is a highly reliable and high performing network technology for block storage applications. But, for organizations that can’t afford single purpose networks or the added complexity of managing more than one network technology, FC may not be ideal. With the introduction of Fibre Channel over Ethernet (FCoE), the ability to deploy your FC storage resources over a shared Ethernet network is now possible. But, FCoE isn’t the only available option for block storage over Ethernet.

    Initially used primarily by small and medium sized businesses or for less demanding applications, iSCSI is now finding broad application by larger enterprises for mission critical applications. Some of the drivers for increased iSCSI adoption in the enterprise include lower cost for 10Gb Ethernet components as well as the drive toward cloud based infrastructures which benefit from increased flexibility and scalability associated with IP network protocols.

    On February 24th, the SNIA Ethrnet Storage Forum will present a live webcast to discuss the advantages of iSCSI storage for business applications and will show test results demonstrating the performance of SQL Server deployed with 10GbE iSCSI. Hosted by Gary Gumanow, co-chair of the iSCSI SIG and ESF board member, this presentation will include content experts from Emulex and NetApp along with a live Q&A.

    Guest Speakers

    Steve Abbott – Sr. Product Marketing Manager, Emulex

    Wei Liu – Microsoft Alliance Engineer, NetApp

    Data & Time: February 24th, 11am PT

    Register today at http://www.brighttalk.com/webcast/25316


    The SNIA Ethernet Storage Forum is dedicated to educating the IT community on the advantages and best use of Ethernet storage. This presentation is the first in a series of marketing activities that will primarily focus on data center applications during the calendar year 2011.